EasyMerch: An FMCG Automation Platform

Driving the B2B interface for a major FMCG automation platform. I have deep expertise in complex trade workflows, including inventory reporting, AI-powered shelf recognition, and performance analytics. My impact includes a complete system audit, the creation of a 0-to-1 design system, and the company’s rebranding.

SpORTIx: Sports tournament hub

Taking a product from 0 to 1: I developed a web platform that streamlines tournament organization. Within a tight timeframe, I launched a high-fidelity MVP and mapped out core user journeys for both organizers and athletes. Check out the live product to see it in action.

CHAMP: sports and esports hub

I designed an all-in-one mobile app that enables athletes to book venues, join tournaments, and find coaches. My work included designing a functional MVP along with a high-impact investor pitch deck.

Aqjol Political Party: ERP Solution

Leading the design of a custom web and mobile platform to manage political operations in Kazakhstan. From deep-dive workflow discovery to final implementation, I helped build a system that now drives the party’s daily productivity and document management across the country.

DIVA Dance Studio: Brand Identity & Web Design

I led the full branding and web development for DIVA and designed two custom merchandise drops for their pro-level dancers.